Abdulaziz Al-Awadi

In 2012, Abdulaziz spent a short time in Qatar to attend a design convention. In his free time he visited the Islamic Art Museum, where he roamed around looking at the old artwork. At one point, he came to the oldest Arabic handwriting section, which goes back to 1600 years ago. He never knew his interests in Arabic calligraphy.

Abdulaziz started “Design Kaaf” by doing artworks. He found out that very niche people are interested in acquiring artworks and it is hard to sell. He then started doing the old Kufi in accessories; necklaces bracelets, cufflinks, key chains, etc. By that, he started selling more of his artworks. In December 2013, Abdulaziz Participated with 2 artworks in Kuwait International Islamic Art Forum and he participated in many other exhibitions.

Kaaf is where the historical Islamic arts are modernized and redesigned. Yet, the spirit of the old historical art still exists. So far, Kaaf provides paintings, jewelry, and accessories like necklaces, bracelets, cufflinks, and key chains. Kaaf is aiming to create more artistic products for interior and exterior designs like lamps, tables, drawers, and other products. Those products will be more of an art pieces rather than just a daily use product.

Dina Hafez

Dina Hafez is an artist and a maker from Egypt, specialized in textile design, embroidery, weaving, and hand beading. She founded the brand Karma from Egypt in 2011, as a cultural initiative to develop innovative use of traditional craft while expressing modern identities. Today, Karma from Egypt products are sold across the region in Cairo, Dubai, Jeddah, Qatar, Bahrain, Beirut, and Amman.  

Dina’s work celebrates heritage and promotes craftsmanship through contemporary design. Each piece speaks of authenticity and originality; an antidote to mass-production and anonymity in a fast moving world. The work she creates with her hands brings life to old traditions, places and people with the hope to connect with other people and link us together with time-honoured roots.

Dina works as a cultural specialist with a focus on heritage preservation. She received her MA in Arts and Heritage from Maastricht University, the Netherlands, and a BA in Journalism and Mass Communication from the American University in Cairo. 

Khalid Shafar

Born in 1980 in Dubai, United Arab Emirates. As a business graduate of the American University in Dubai Khalid worked in marketing and communication for almost seven years. In 2005 Khalid completed a degree in Fine Arts in Interior Design and by the end of 2009 had decided to leave marketing and follow his passion for design. Khalid has studied and specialized in Furniture & Objects design, first at Central Saint Martins College of Art and Design in London, UK, then at the Centre for Fine Woodworking in Nelson, New Zealand. In 2011 Khalid opened his own studio in Dubai and in Nov 2012 Khalid inaugurated his first showcase space ‘KASA’. 

Khalid’s approach to design encompasses his personal expression of form, movement, emotion, and in particular, ‘the tale’ of objects. 

Among his notable international collaborations, Khalid collaborated with the Brazilian duo Campana Brothers on an installation for Abu Dhabi Art 2010. He recently collaborated with the historical French cabinetmaker Moissonnier, with the carpet industry leader Tai Ping, with the American Hardwood Export Council (AHEC), with the fashion brand COS, and with the design brand Kartell on special limited edition releases.


Rima Al-Juburi

The Label: 7eyes is a Manufacturer Established in 1995 and registered as a trade mark since 2011, fine unique, incomparable, a vase a pendant a 7eyes creation is above all a joy for the eyes, each element is designed and manufactured with this in mind, using high-quality raw materials all made by hand with passion and love for the historical details. 

The Art designer behind the Label: 
Mesopotamian Rooted... Viennese blooded.. Parisian spirited..
Rima Al-Juburi takes advantage of her multicultural background to enrich her work, revisiting l
ost elements and details of vanished civilizations and cities she visited. Architecture is her foundation, Art is her passion, design is her ideas and her skill are artisanal...



Up - Fuse


Up-fuse is a lifestyle brand and social enterprise, based in Cairo, that promotes a sustainable and eco-conscious lifestyle by designing and producing environmentally and socially responsible bags and products that support local communities in Egypt.

Being one of the leading eco-design studios in Egypt, Up-fuse was founded by Yara Yassin and Rania Rafie, both Product Designers have developed techniques to upcycle plastic bags transforming them into high quality bags and accessory products.

Every product is handmade with unique colours and patterns, carrying stories that connect our customers to our producers. In cooperation with “Roh El Shabab” NGO in Cairo, we value transparency in production and working conditions while promoting the skills and talents of local artisans. With every bag being sold, Up-fuse up cycle 30 Plastic bags and help Students finish there co-education.